It’s a good time to be in private aviation. According to aviation consultants WingX, the global private jet industry enjoyed one of its strongest first quarters since before the pandemic. While expansion is happening around the world, the United States remains the engine of growth, accounting for nearly 70 per cent of all outbound flights.

Within the U.S., California and Texas continue to dominate the market in terms of departures and new aircraft registrations. Globally, more than 900,000 business jet departures were logged in the first quarter of 2025, up 3 per cent from last year.

Bigger jets, longer distances

The market is currently witnessing a shift toward ultra-long-range jets. Data from the Knight Frank Wealth Report and Next Generation Survey highlights growing demand among HNW clients for larger aircraft capable of intercontinental range. The biggest increase in demand is for super-midsize aircraft, while interest in large-cabin jets has also climbed. The appeal is the ability to fly farther, in greater comfort and without stopovers.

Mobile offices

Younger affluent individuals are also changing the profile of private aviation. A growing number of wealthy 18–35-year-olds now work remotely, prompting a desire for flexibility and connectivity. They want aircraft that double as mobile offices, complete with Wi-Fi, ergonomic seating, and wellness-focused interiors. Unlike older travellers, younger flyers prioritise casual comfort and convenience, often opting for athleisure over business attire when boarding. Their entry into the sector is reshaping expectations for cabin design and service delivery.

Green wings

Sustainability remains a key focus for aircraft manufacturers and operators, including private jets. There is strong investment in sustainable aviation fuel (SAF) derived from renewable materials such as plant waste, algae, and recycled cooking oil. Plus there has been an increase in R&D into hybrid and electric propulsion, aimed at cutting noise and emissions. Lighter materials are also being introduced to boost efficiency and extend range, further reducing the carbon footprint of private flights. These developments are not only energy-efficient but also reputational, as corporate and HNW clients look for greener ways to fly.

AI in action

AI is being deployed across private jet fleets to help predict maintenance, flagging mechanical issues before they cause disruption. Regulatory attention has also intensified, with new U.S. legislation requiring the Federal Aviation Administration to strengthen protection around aircraft ownership and flight data, and improving privacy for jet owners and operators.

Fractional ownership

As part of the UBS Family Office Solutions series, it recently looked at the complexities of ownership, chartering, and the challenges shaping private aviation this year and beyond.

According to Craig Ross, CEO of Aviation Portfolio, “Most of our clients already own an aircraft or have a fractional contract. But even those new to private aviation can benefit from our guidance. We optimise their investment by matching them to the best options for their needs.”
Aviation Portfolio, advises on around 30,000 flights a year, with 30 full-time executives reviewing every client itinerary.

Whole aircraft ownership remains the “ultimate private flying experience,” Ross told UBS, allowing clients to design their own interiors, hire trusted pilots, and fly without restrictions.

Fractional ownership, meanwhile, offers convenience and consistency, but with longer financial commitments. “It’s great for those who value familiarity and guaranteed access,” says UBS’ Brittany Menke, who is Business Development Specialist with the bank’s Family Office Solutions division. She was keen to know more about which vendors to work with, available ownership options, and industry trends within the fast-paced private jet market. “But it’s not a decision to take lightly—these programmes lock you in for years.”