JETOUR, brought a landmark year to a close with an exclusive end-of-year reception at Erth Hotel, Abu Dhabi, in partnership with ITP Media Group. The event welcomed members of the media, industry leaders, content creators and VIP guests for an evening that combined cultural storytelling with forward-looking dialogue around the brand’s continued global momentum.
Central to the evening was the JETOUR Year in Review roundtable discussion, moderated by Matthew Priest, Editorial Director, Esquire GCC Group, Damian Reilly, Editor-in-Chief, Arabian Business, and renowned off-road driving expert Robby Gordon. The session explored how JETOUR has strengthened its global competitiveness through a product-led strategy focused on innovation, premium features and value-driven mobility. The discussion also featured senior leadership from JETOUR International, including Yan Jun, Executive Vice President, and Tan Liwei, Vice President, who reflected on the brand’s key achievements in 2025 and outlined the strategic priorities guiding its next phase of growth.
Beyond the conversation, the reception offered guests an immersive brand experience. Curated activations included a live Al Sadu weaving demonstration led by Emirati practitioner Awatef Almesmari, who crafted bespoke JETOUR-branded keepsakes, alongside performances by a traditional Emirati music ensemble and a DJ set from Liwaa Ofc, contributing to the evening’s vibrant atmosphere.
The event followed a year of significant milestones for JETOUR both globally and across the region, including the global unveiling of the JETOUR G700 in Dubai and continued expansion throughout Gulf markets. During the G700’s global launch in Dubai in November 2025, Ke Chuandeng, President of JETOUR International, described the UAE as a “window to the world” and a key benchmark market for the brand’s international growth.
Positioned as an all-terrain premium hybrid off-road SUV, the G700 forms part of JETOUR’s wider Travel+ philosophy — an approach that positions driving as a lifestyle experience, blending capability, comfort and advanced in-cabin technology.
Throughout the venue, guests explored a series of immersive brand touchpoints, from a dedicated vehicle display offering a closer look at JETOUR’s design language and features, to branded photo opportunities highlighting the brand’s innovation-led and lifestyle-focused positioning. The evening was complemented by a curated selection of canapés and beverages, rounding out the experience.