A Game of Thrones blooper provided Starbucks with a $2.3bn Winterfell windfall, demonstrating a valuable lesson in the power of agile marketing, writes Zaib Shadani, managing director of Shadani Consulting
A Game of Thrones blooper provided Starbucks with a $2.3bn Winterfell windfall, demonstrating a valuable lesson in the power of agile marketing, writes Zaib Shadani, managing director of Shadani Consulting