By creating unparalleled new technologies, NaturaSeal offers a diverse range of building solutions. What are some of these technologies?
NaturaSeal is a green PMAE technology provider. Our sustainable, and innovative green technology contribute to achieving net-zero transition, passive building principles and minimise the environmental impact of the structures over its expected service life.
This technology may be used in various construction segments, such as residential, commercial, industrial, and institutional. Our approach is what set us apart from other conventional building solutions in the marketplace.
Part of this approach includes culture; we have built a solid and unique standard in the marketplace of being an environmentally conscious company, committed to preserving a healthy planet and emphasising value of people.
And sustainability, as since inception, NaturaSeal has dedicated its research and development initiatives to focus on creating the most quality oriented and performance driven VOC-free and solvent-free green products in the industry.
Another is durability as this is a fundamental need and in the pursuit of more durable buildings, NaturaSeal continues to empower the design, manufacturing, and supply products that contribute to buildings’ longevity by extending the life expectancy and the service life of the structures on which it is applied.
And finally, reliability as NaturaSeal products and systems are designed to anticipate and meet the construction industry future challenges and we strive, through our partnerships with prominent international professionals in the design, construction, and manufacturing industries, to provide system solutions that we endorse with supreme quality assurance and performance seal. Our technologies may also position NaturaSeal as a leader in sustainable waterproofing and building envelope solutions.
Through an international office based in Dubai, what are some near-future plans in the pipeline?
The industry today is unlike 20 years ago with sustainability a widely recognised upcoming big revolution. In the UAE, president Sheikh Mohamed bin Zayed Al Nahyan has announced that 2023 will be the ‘Year of Sustainability’ and KSA is now ushering a new era and guiding a regional action at the highest levels with programmes and projects to accelerate this transition and overarching targets for the Saudi Green Initiative announced by Crown Prince Mohammed bin Salman.
Therefore, our top priority and near-future plans in the pipeline as an international player and a new entrant into the regional market are to strengthen the positioning of NaturaSeal in the local markets as a key manufacturer and supplier of environmentally sustainable waterproofing and smart building envelope solutions and take role in implementing the sustainable development goals and contributing to execution of the regional vision towards a more sustainable and green communities.
We wish to see our revolutionary and unique PMEA technology committed to ecological innovation accelerating industry-changing success and contribute to the regional sustainable and green initiatives.
What are some challenges you foresee in the future?
One is environmental consciousness as with launching ecological solutions and proprietary products that are 100 percent free of volatile organic compounds in new markets, NaturaSeal will be looking to market the importance of environmental consciousness, promote sustainability awareness and execution into the new regions and tap into new customer segments.
This will involve identifying new channel partners, developing localised marketing strategies, and navigating cultural differences. Research & Development is another, as we specialise in sustainable waterproofing solutions and NaturaSeal will be introducing new concept materials or product lines and systems that align with its mission, vison, values, as well as regional visons, and appeal to its new customer base.
This could involve extensive research and development efforts, as well as investments in manufacturing or production capabilities. Operational efficiency is another potential challenge as at NaturaSeal we diligently work on talent management strategies and optimising our internal and external processes to support operational efficiency across multiple regions we think ‘Simplicity is complexity resolved’.
Cultural differences are another as expanding into new markets can present a variety of challenges related to cultural differences, such as differences in business practices, consumer preferences, and regulatory frameworks.
NaturaSeal is likely to face competition from established and well-positioned players in these markets being a new entrant as well as resistance from conventional and traditional waterproofing solutions and concepts in place. NaturaSeal is committed to continue differentiating itself from its competitors and continuously innovate and pioneer the future today.
As you have recently joined NaturaSeal as CEO International Markets, what key leaderships skills do you inculcate that set you apart as a CEO?
People have different perspectives about leadership, it comes from their personal views and is shaped by their life and professional experiences, values, current state of mind, the assumptions they bring into a situation, and many other aspects. There are set of qualities that attribute to a good leader, including vision, as a leader with a clear and compelling vision can inspire the team and provide a direction and a destination for the organisation.
Another leadership skill is emotional intelligence as leaders who have high emotional intelligence can build strong relationships, manage conflict, and lead with empathy and authenticity. Also strategic thinking as leaders who can think strategically are better able to identify opportunities and risks, make informed decisions, and steer the organisation towards success.
Moreover, communication skills are imperative as leaders should be active listeners to become an effective communicator. And, adaptability considering in today’s fast-paced and rapidly changing business environment, leaders who can adapt to new challenges and opportunities are more likely to succeed.
In addition to these traits, there are several key leadership skills that we would seek to cultivate across the team to promote productivity within the organisation, namely, collaboration; accountability; coaching and mentoring; and decision-making.
Our corporate culture is driven by trust in the entrepreneurial spirit of our most asset; our team members who strive to be the future leaders of the industry. This will enable NaturaSeal to achieve its strategic goals, stay ahead of the competition, and make a positive impact on the environment and society.
What are some plans in the pipeline that will support Dubai to be the world’s most sustainable city by 2050?
NaturaSeal International headquarters based in Dubai will be the operations hub to execute a well-defined five-year corporate strategic plan. Our goals are to establish a strategy framework for vision 2050 and beyond and be part of AREA 2071. This year is the year of sustainable initiatives, activities and events that draw upon the UAE’s values of sustainability and the legacy of its Founding President, the late Sheikh Zayed bin Sultan Al Nahyan.
There are immense opportunities for companies like NaturaSeal in KSA where innovative and smart solutions are favourable to contribute to Vision 2030 which is the strategic framework for all the new mega engineering projects. The plan includes several green initiatives/projects, such as smart city NEOM; new Murabba; Red Sea Development, and more.
Globally, NaturaSeal will play a vital role to help achieving sustainability goals in India and Asia-Pacific countries opting for waterproofing technologies in line with national sustainable development initiatives. NaturaSeal is excited about many opportunities that lie ahead in these regions offering environmentally friendly and workplace safe building envelope solutions.