Imbibing an innovative approach, Tatweer Misr has developed award-winning projects achieved in less than eight years. There are several key differentiators at Tatweer Misr, Dr. Ahmed Shalaby, President & CEO elaborates, “We are an entrepreneurial company that has been in this market for nearly eight years. Our specialised team is carefully curated and our key values include teamwork on both the company level and the partners level and exceptional quality to exceed clients’ expectations. And with innovation embedded in our DNA, we believe in empowering our team to foster cohesion and create more resilience across the board.”
Key projects with an innovative approach
Boasting a wealth of industrial and technical expertise, Tatweer Misr has been offering an innovative outlook on integrated living to strongly emerge as a leading real estate developer in Egypt, fulfilling the rising demand on mixed-use projects that enrich the life of its communities.
“Our key award-winning projects include Monte Galala, a fully integrated sustainable project that is carved into the Galala mountain, in Ain Sokhna” he says.
“This project is underpinned by challenging topography, socio-environmental profiling of the land, sustainable architecture, and which includes smart and happy applications to ensure minimal carbon footprint.”
Other projects resonating an innovative approach include Bloomfields in Mostakbal City, New Cairo, Egypt’s first college town with special focus on education as the economic base of the development; Fouka Bay in North Coast, which implements a unique master plan where every home is a waterfront home, either through the 800m shoreline or the crystal lagoon or the turquoise waters of the Mediterranean sea, as well as D-Bay in North Coast, an extension of Fouka Bay’s success which inculcates the ‘every home is a waterfront home’ mantra.
Tatweer Misr’s philosophy stems from an intrinsic belief that the best results can only be reaped from ongoing commitment that exceeds both clients and stakeholders’ expectations. He explains, “Since our inception, we had a vision to fill the existing gaps in the Egyptian real estate market through designing and building smart, sustainable and happy communities while being geographically widespread to ensure that we are creating destinations in diversified strategic locations offering our clients luxury-standard living.”
Tatweer Misr believes that ‘building value’ is creating added value to clients and exceeding their expectations through providing unprecedented quality.
Sustainable development at the forefront of business
One of Tatweer Misr’s principles is ‘committing to responsible and sustainable development while keeping up to date with cutting edge technology that facilitates and fosters our advancement.’ According to Dr. Shalaby, sustainability has become a necessity and sustainable solutions are expected to result in a 50 percent decrease in energy and water consumption and a 30 percent cut back in operational and maintenance costs; as well as actively contributes to the preservation of the environment.
He elaborates: “Since our inception, our vision was to create sustainable smart and happy communities as sustainable solutions lie at the heart of Tatweer Misr’s design and planning of all its projects, from the infrastructure to different software and technologies. In order to achieve this, we worked over the years on creating strategic partnerships with the best local and international service providers and operators.”
“Today, we are proud to say that we have succeeded in building integrated multilevel partnerships over the past years which resulted in developing an innovative active network solution where sustainable and smart city services meet the Internet of Things (IoT).”
In this regard, Tatweer Misr has also partnered with Schneider Electric to facilitate equipping their projects with smart infrastructure, ensuring that the basic layer of smart communities is in place.
“We also partnered with Orange to further substantiate the efficacy of the operating infrastructure,” he says, and also most recently, their partnership with Huawei Technologies to provide a range of value-added services to strengthen engagement among their communities through a full-fledged platform.
“This ensures that our residents are able to control the provided smart technologies in their homes; from paying bills to requesting additional services,” he explains, which overall lead to more efficient, convenient and tech-savvy lives through a click of a button.
The future of integrated living in Egypt
Aligned with Egypt’s ambitious plan to build sustainable and smart urban communities; the 2052 vision is to expand Egypt’s urban area from 7 percent to 14 percent pf its land across 61 new cities. As the private sector is in line with the government’s strategy, Dr. Shalaby elaborates, “Integrated living is pivotal for today’s everyday life; and in fact, even non-residential components contribute highly in creating life within the projects.”
Tatweer Misr also embraces the principle of happy communities; Dr. Shalaby points out that Tatweer Misr’s projects are based upon this aspirational concept with a focus on indulging the five senses throughout living experiences.
He adds: “In addition to the five senses-taste, sight, touch, smell and sound; in today’s ever-evolving world, there is an essential need to consider a sense of technology which is considered to be the sixth sense and a key aspect to driving change and development.”
A unique style of entrepreneurial leadership
Fostering an exceptional style of leadership underpinned by entrepreneurialism, Dr. Shalaby says, “I work on instilling the tenets of leadership in different ways on an everyday basis, including leading by example and encouraging teamwork, and empowering employees.” Moving forward in the context of this exceptional leadership, Tatweer Misr looks forward to expansion on both the local and the international level.
He explained: “Our local expansion plans include continuing to be geographically widespread across Egypt through creating destinations in diversified strategic locations, in addition to taking steady strides in diversifying our non-residential portfolio and finally continuing to deliver on our promises to our clients through deliveries and exceeding their every expectation. As for our international expansion plans, we are studying several investment opportunities in a number of promising countries such as Saudi Arabia.”