In 2023, Baume & Mercier unveiled the new leading model of the collection: The Riviera M0A10730, a true halo of light. The warmth of its sun-satin gilded dial, its transparent transfer waves, and its sunny radiance bring sculptural shape to the Roman numerals, the riveted indexes coated in Superluminova (C1, blue glow), and the faceted gilded hands that indicate the hours, minutes and seconds.
The date appears in a discreet aperture at 3 o’clock. The elegance of this timepiece, which is fascinating both by day and by night, is exalted by four brilliant-cut diamonds (Top Wesselton, VS quality, 0.05 ct) which are set into the polished stainless-steel bezel and sun-satin dodecagonal case.
First released in 1973 and reinterpreted last year, the Riviera watch expresses the Maison’s expertise in design and use of materials. A Baume & Mercier lifestyle icon, this timepiece with pure, slender lines and an immediately recognisable 12-sided bezel comes into its full maturity.
With almost 50 years behind it, the Riviera is no newcomer. Inspired by the carefree lifestyle of the French Riviera, this is the watch of casual elegance, symbolising an easygoing view of refined watchmaking. It was first developed in 1973 and has adapted to every era, year after year, while staying true to its special style. Its steel adornments and strong shape have always represented a form of freedom, an offbeat elegance.
Known for its 12-sided bezel reflecting the 12 hours displayed on its dial, this unique watch left an impression. Here it is in 2023, still authentic: a generously sized steel case, a dodecagonal bezel equipped with four screws, “Swiss Made” self-winding and quartz movements, and built-in interchangeable straps in steel or supple materials.
The Riviera features a unique decoration that symbolises the convergence of the mountains and the ocean. Inspired by the carefree lifestyle of the French Riviera, this is the watch of casual elegance: A symbol of freedom and fun, taking an easygoing view of refined watchmaking.
The new Riviera also feature the ingenious Fast Strap interchangeability system developed by Baume & Mercier, so the flexible or steel bracelet can be changed in just a few seconds. Simple and straightforward. The rubber strap is available in various colours (black, blue, green, azure blue, white and mauve) so you can match the Riviera to your mood.