FIVE, the innovative luxury brand known for its iconic hotels and resorts, is thrilled to announce its latest strategic move towards universal entertainment and hospitality – the acquisition of the globally renowned cherry brand, Pacha.
With this acquisition, including The Pacha Nightclub, Destino Pacha Hotel, and El Hotel, FIVE’s vision and commitment to fuse world-class hospitality with sensational, cutting-edge entertainment experiences continues to expand worldwide.
The new properties now join the lush lineup of FIVE’s hotels, including the iconic FIVE Palm Jumeirah, trendy FIVE Jumeirah Village, recently opened FIVE Zurich and soon-to-be launched, FIVE LUXE. Together, these destinations have quickly asserted themselves as a playground for discerning global travelers seeking unparalleled luxury, vibrant nightlife, and truly memorable entertainment experiences.
Kabir Mulchandani, Founder and Chairman, FIVE Holdings, expressed his excitement, “I am extremely proud to share the exciting news that FIVE has concluded the process to acquire the celebrated Pacha Group – an illustrious nightlife, hospitality and leisure brand that has an iconic legacy and one which has been an undisputed pioneer in the industry for decades, and one that I have personally admired for a very long time. As The Pacha Group joins forces with FIVE, I am truly thrilled to embark on this sensational new next chapter.”
CEO of FIVE Hospitality, Aloki Batra takes on the mantle of CEO of Universo Pacha.
“The Pacha Lifestyle includes the world’s most iconic nightclub, where music and glamour collide to create an electric mix of authenticity, spontaneity and fun – one now combines with FIVE’s celebrated hospitality and luxury lifestyle expertise. It is a momentous occasion that is set to create a worldwide magnum opus of entertainment.”
The acquisition of Pacha’s destinations, fashion line and record label is a landmark achievement in a resounding year for FIVE, following a monumental partnership with the Warner Music Group for FIVE Music, including a state-of-the-art music studio at The Penthouse in Dubai, as well as the announcement of ‘Fly FIVE,’ which saw FIVE take its concept of luxury experiences to the skies aboard a private jet. Constantly looking for the next way to up the ante, FIVE has quickly defined itself as one of the world’s foremost international luxury and entertainment brands.
FIVE’s electrifying expansion continues into 2024 with Pacha’s infamous cabaret-inspired club Lío Dubai set on its own party island off the JBR coast, which will be a part of the uberluxurious beachside destination, FIVE LUXE that is expected to further raise the bar for glamorous getaways and lush nightlife experiences worldwide.
About FIVE Holdings
FIVE Holdings, is a Dubai-based vertically integrated real estate development and hospitality group. FIVE Hotels and Resorts are known for their high-quality properties and world-class entertainment, providing guests with luxurious lifestyle experiences.
About FIVE Hotels and Resorts
FIVE Hotels and Resorts, which includes the hottest destinations in Dubai – the unrivalled FIVE Palm Jumeirah and the uber-cool FIVE Jumeirah Village, for a discerning group of travelers looking for an unrivalled luxury vacation experience that encompasses the iconic Beach by FIVE, Dubai’s most Insta-Famous social pool and a chic penthouse lifestyle with 269 pools and Jacuzzis.
Switzerland’s ultimate dining and nightlife hotspot, FIVE Zurich showcases 45 luxurious suites and 42 suite sized lifestyle rooms with glittering skyline city views or lush forest views. Reviving Zurich’s wild side, FIVE’s first international outpost hosts multiple international award-winning restaurants, a rooftop nightclub and buzzing outdoor social pool. Guests may detox before they detox at the lavish wellness spa with indoor pool and jacuzzi.
Ready to launch in 2023 is FIVE LUXE – a prime beach property in the heart of Jumeriah Beach Residence with sweeping sunset vistas of the Dubai Eye and Palm Jumeirah. This luxurious lifestyle destination will embody the authentic and unique ‘Vibe at FIVE’ that global Millennials love. SENSORIA, ultra-luxe residences for discerning luxury aficionados at FIVE LUXE will continue FIVE’s legacy of eco-conscious luxury living.
About the Pacha Group
The Pacha Group is a globally acclaimed lifestyle brand with a strong presence in various sectors such as music, leisure, entertainment, hospitality, and fashion. It extends its international influence through well-known destinations including Pacha Ibiza (a famed nightclub), Destino Pacha Hotel and El Hotel. Celebrating its 50th anniversary this year, the Pacha Group is dedicated to sharing the essence of the Ibizan lifestyle with the world, characterized by a carefree, sophisticated way of life infused with creativity, music, and a spirit of acceptance.