OMNIYAT Group has announced the launch of BEYOND, a new development company focused on the wider luxury real estate market.

The group has unveiled plans for an 11 million square feet project along Dubai’s Jumeirah coastline, with 8 million square feet allocated to BEYOND.

The development aims to create a living experience that blends verdant landscapes with cutting-edge luxury against Dubai’s waterfront backdrop.

BEYOND will leverage OMNIYAT Group’s extensive network of global talent to drive transformative change in urban living, creating communities where luxury, nature, and urban lifestyles coexist seamlessly.

Dubai’s Jumeirah Coast to host massive OMNIYAT Group development with BEYOND

Mahdi Amjad, Founder and Executive Chairman of OMNIYAT Group said: “OMNIYAT Group is proud to partner with Dubai Maritime City to bring this visionary development to life. This collaboration has enabled us to create an unparalleled destination within the wider master plan of Maritime City, providing the perfect foundation for us to deliver something truly unique and transformative. With BEYOND leading the way in the wider luxury real estate market, this development will set a new standard for urban living where nature, luxury, and innovation seamlessly come together.”

The project, strategically located on the Jumeirah coastline, will showcase an innovative approach to urban planning.

It will feature extensive lush green spaces, world-class hospitality, and high-level amenities. The development will combine these features with interactive technologies aimed at creating a seamless personalisation experience for new property owners.

“BEYOND embodies the OMNIYAT Group’s relentless pursuit of excellence and our vision of being best-in-class, in every class. By extending our commitment to creating exceptional living experiences in the wider luxury real estate segment, BEYOND strives to raise standards and curate environments that make life better, making exceptional living more accessible,” Amjad added.

BEYOND’s approach reflects the evolving demands of affluent buyers, who seek more than financial returns from their investments.

The brand focuses on homes that align with personal values and enhance quality of life, ensuring modern lifestyles are catered to with excellence and innovation.

“We are proud to announce a new milestone within the Maritime City development, working closely with real estate pioneers to deliver a reimagined master plan. OMNIYAT GROUP’s visionary destination within Maritime City represents the pinnacle of this transformation. Our collaboration with OMNIYAT Group has resulted in a unique and remarkable project that will set a new standard for Dubai’s waterfront development,” Ahmed Al Hammadi, Chief Operating Officer of Dubai Maritime City said.

The project stands as a testament to collaborative innovation, combining the expertise and vision of leading industry players.

It will include 8 million square feet of luxury living spaces under the BEYOND brand, with an additional 3 million square feet covered by OMNIYAT Group’s other divisions, offering a unique blend of luxury and ultra-luxury living experiences.