Technology has become the great equaliser across almost every industry, driving innovation and efficiency with simple integrations. Small businesses and multinational corporations rely on various platforms for smooth operations, data-driven decision-making, and heightened customer satisfaction.
Hospitality technology pioneer Shiji Group asserts the importance of technology in today’s digital age. Without strong virtual capabilities, businesses will struggle to maintain a global or even national lead in their market. The company empowers hotels to initiate digital transformation projects with fully integrated hospitality technology solutions.
Executives are increasingly placing technology at the core of business strategy. A recent study showcased that 89 per cent of board directors felt that digital business practices should be embedded in growth strategies. However, only 35 per cent of participants are on track to meet their digital transformation goals. Many hotels are apprehensive about reconstructing their business procedures, especially due to the cost-intensive nature of new digital implementations.
Yet, the benefits of hospitality technology are immense. Property management systems, a very popular enterprise offering, can automate time-consuming tasks, such as booking management and maintenance tracking. This reduces human error, enables staff to focus on guest interactions, and empowers business leaders to make informed decisions through data-driven insights. Ultimately, these added efficiencies optimise revenue and resource allocation, fueling a competitive and innovative business model.
Consumer demand for tech-enabled guest experiences should also persuade hoteliers to consider integrating more technology. In the established Middle East luxury hospitality market, guests are making their preferences for digitally enhanced stays clear. Over 70 per cent expect to be able to perform tasks online rather than in person or via phone, and 65 per cent want hotel technology to minimise their contact with staff and other guests. According to Shiji Group CEO Kevin King, technology should cultivate luxurious, hyper-personalised guest experiences, allowing hotel staff to maximise guest satisfaction with less effort.
Increasingly, hotels will be required to reflect on their guest’s needs to cultivate a satisfying experience. “Technology has changed what consumers are seeking from hospitality providers,” says King. “Now more than ever, they expect a convenient and frictionless hotel stay. Average hotels have become successful by focusing on aesthetics and hands-on support, but to stay ahead in a rapidly changing market, they should look at and listen to their consumers’ needs and implement technology that will enhance their experience.”
Hospitality technology has improved in recent years, but many systems are overly complex with limited functionality. Legacy systems have been updated to ‘keep up’ with modern needs, but this creates burdensome and inflexible programs. Hotels spend a significant amount of capital to integrate these platforms, but they often need to initiate a digital transformation several times to ensure their capabilities match current market trends. Shiji Group is bridging the gap with technology solutions installed in over 90,000 locations worldwide. With the company’s support, hotels can unlock a brighter, more profitable future, driven by scalable cloud platforms tailored to a provider’s unique needs.
Unlike competitors, Shiji Group’s technology is an evergreen solution that is as adaptable as it is innovative. The company understands how time-consuming and painful digital transformation can be, which is why its dedicated support team addresses every concern proactively. Shiji Group is committed to ensuring hotels remain at the forefront of luxury by assisting them in placing technology at the core of their business strategy. The global provider’s tools standardise the guest experience and harness data insights to offer an unforgettable stay.
By the end of the decade, consumer expectations are projected to drive technological development in hospitality. Early movers looking to glean the most value from emerging platforms should consider collaborating with a knowledgeable partner like Shiji Group to redefine how consumers eat, sleep, shop, pay, and play.